Important Factors of Distribution Mix
The factors of a distribution mix can vary from business to business. However, these are the important factors of the distribution mix.
Warehousing – A warehouse is a place where all the company’s inventory has been reserved before it goes out in the market. Choosing the right place for the warehouse can save time in taking it to the customer. When a company has a bunch of large stock, then a warehouse becomes necessary.
Inventory – Inventory is the number of products that a company is selling or manufacturing. It is stock. It is not a single product; it is a heap of products. For example, if a company is manufacturing watches, they would have an inventory of watches. The inventory will be sold to the customers.
Communication – Communication refers to all the channels which are necessary to bring the product into the market. IT involves direct marketing, sales, emails, social media, sponsorships, promotion, advertising, etc. All the modes through which a company is communicating with their customers for selling the product.
Transport – Transport is the last stop, which brings a product to its place of trading. Transport comes at last when the product is altogether ready to be sold in the market. Also, transport can affect the distribution.
How is Important Distribution Variable?
Every element of a marketing mix is in itself is important. However, it is hard to choose any one of the most valuable marketing elements. Deciding on a place where person can get his/her product available to customers for selling is important. It does not matter what an individual is selling. Whether it is software, any physical item, or any service, an individual needs to choose a place. Because it raises so many questions like where an individual is going to sell his/her product? How can they purchase? To answer all these questions, the individual must have that one answer, and that is a place.
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