Leadership vision and overall contribution

Case Study Outline: The Bank of America Corporation

· Title Page

· Title of the paper – Focused on the Bank of America Corporation

· Name

· Institutional Affiliation

· Abstract

· Provides a brief summary of key section of the paper.

· Provides keywords from the paper.

· Introduction

· General overview of Bank of America and key elements that differentiate the company from others.

· Identified range of services that the company offers.

· Describes what makes the Bank of America research worthy.

· Identifies Bank of America’s competitors.

· Determines what makes the company competitive and how it is able to maintain its competitive position in the market.

· Discusses the organization’s compliance programs.

· Section 1: Demand Analysis Concepts

· Applies the Law of Demand and purchasing power effect. This is by explaining the real value and demand of the corporation’s products and services.

· Describes the organization’s marketing strategy.

· Describes the organization target marketing, positioning and substitution.

· Applies concepts of price elasticity of demand.

· Section 2: Production and Cost Analysis Concepts

· Carries out a production and cost analysis for the Bank of America Corporation.

· Conducts an assessment of fixed and variable costs.

· “What they got right” analysis

· Presents researched material on the company’s leadership vision and overall contribution.

· Analyzes how the organization has managed consistency and quality in the delivery of their products and services.

· Conclusion

· Summary of important concepts that are applicable throughout the course and their applicability to the Bank of America Corporation.

· References

· All external materials cited throughout the paper.


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