Short Case And Perceptual Map

Short Case and Perceptual Map Assignment
Pick a company of your choosing.

Do a short case analysis of the situation.

Explain why you chose to compare the two product characteristics that you will use to construct a perceptual map.

Craft, write, a position statement that might be put in an ad promoting the two product characteristics above.
Construct a perceptual map of the situation.

For the short case part of this assignment write a summary, a page should do, of the company’s product and situation. In other words, what is the product, what is the reason(s) why people buy it. What are the benefits, satisfaction of needs, that people want from it.

For example: an automobile: There are a different reasons why different people buy it, looks cool, goes fast, is the safest car, roomy for kids, sport with only 2 seats, low price, prestige ego price, highest quality, etc. etc. I believe everyone knows all the various reasons why someone might buy a car. Apply this reasoning to the company and products it makes/sells. Meaning, what’s a reason to buy it.

Once you have decided on a company and product, and reason to buy it, then consider 3 or 4 of its competitors. How do you rate, measure, value, etc. the competitors’ product on the same rating, measuring, valuing, reason consideration that you used for the company that you chose to compare to these competitors?

Then construct a perceptual map with 2 of the reasons why someone buys the product. Then add to the map the 3 or 4 competitors comparing the same reasons why someone might buy.

Use as a guide the text examples, my power points, and the example map of Walmart and its competitors that I posted.

Get Professional Assignment Help Cheaply

fast coursework help

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason may is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Our essay writers are graduates with diplomas, bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college diploma. When assigning your order, we match the paper subject with the area of specialization of the writer.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

How It Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.



order custom essay paper

Leave a comment

Your email address will not be published. Required fields are marked *