INTEGRATIVE CASE STUDY 2 Integrative case study The world of business today is volatile in nature, ever-changing at exponential speeds. Organizations must possess the ability to navigate through such turbulence by finding ways to adapt and reinvent themselves when necessary to remain a successful and viable entity within the marketplace. To accomplish this, an organization’s leadership must be skilled in exemplary leadership practices, practiced innovators and foster a culture of innovation. To put this into perspective, this paper will analyze the leadership practices and how Jeff Bezos founder of Amazon could utilize them at his organization. It will also scrutinize how Bezos utilizes the five innovative discovery skills of; association, questioning, observing, networking, experimenting and how he created an innovative culture at Amazon. Leadership practices It is important for leaders to understand that leadership is not achieved through personality but by observable behavioral traits (“The Five Practices of Exemplary Leadership,” n.d., para. 1). Thirty years of research conducted by Jim Kouzes and Barry Posner discovered these behavioral traits to consist of five core practices that were common to all successful leaders (“The Five Practices of Exemplary Leadership,” n.d., para. 1). The core leadership practices were defined as a model the way, inspire a shared vision, challenge the process, enable others to act and encourage the heart (“The Five Practices of Exemplary Leadership,” n.d., para. 1). The first leadership practices are to model the way. Of the five leadership practices, this is one of the most important for individuals to become leaders of change (Massaro, 2010, para. 1)This is imperative for Jeff Bezos and his management team utilize this practice because, to invoke inspiration within others to push themselves, leaders must lead the way by doing it themselves. Also, incorporating such practice will allow Bezos to keep the vision and values in
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