A global market explains the conduct of business operations throughout the world beyond the limits of geographical boundaries. The era of globalization has expanded the market operations and paved the way for the integration of the world economy. The LPG (Liberalization, Privatization, and Globalization) reforms have transformed the operations and the scope of business.
The expansion in the market operations and strategies have increased the need for compliance and regulatory reforms. Regulatory forces are the medium to control or regulate the overall market activities. These forces intend to create and maintain a healthy competitive market environment across the globe absent discriminatory practices. For instance, the regulatory agency Food and Drug Administration (FDA), Environmental Protection Agency (EPA), etc., regulate the decisions and conduct of global corporations.
All organizations nowadays operate in a business climate that is influenced by a variety of national and international issues. No company is self-sufficient, and in today’s fast-paced economic world, organizations must be adaptable to operate on a wider scale. A corporation that is based in a single country cannot function in isolation. The company activities are influenced by global economic, political, cultural, legal, social, and other issues. For example – A company “B” operating in the country “X” produces and exports raw materials to the company “C” of country “Y”. In the global scenario, if the government of country “X” changes its regulatory or corporate laws then the company “B” will have to change its business policies which will ultimately impact its exports. Consequently, the business operations of the company “C” operating in the country “Y” will be altered either because of the change in raw material cost or other supply-related issues.
The global business environment is influenced by several national and international regulations. These regulations and laws are formulated and implemented to conduct business operations impartially. Regulatory forces intend to promote healthy competition to ensure compliance by the companies. Some regulatory forces include interest groups, non-governmental organizations, (FTC) Federal Trade Commission, etc.
The regulatory factors influencing global markets include:
Censorship regulations on business advertising or marketing communications.
Regulation of supply-demand agreement related to the exchange of goods or services via contract laws.
Patents legislation for the enforcement of intellectual property and other rights with distinctive inventions and innovative ideas.
Price ceiling and other limitations governing the prices firms can charge on goods and services.
Labeling on products to prevent deceptive advertising or promotion and ensure consumer safety/protection.
Privacy and data protection legislation regulate the storage and use of consumers’ digital identities, as well as the other data gathered by enterprises.
The Consumer Credit Act and the Trade Description Act are the laws that control the conduct of corporations. The Trade Description Act forbids the expression of false or misleading information about products or services to entice prospective customers.
The Essence of Regulatory Forces
In the global market environment, every country and company are competing with other competitors. Countries formulate laws to protect their domestic companies against aggressive and large multinational companies. International bodies such as World Trade Organization, World Economic Forum, and other global bodies formulate and oversee the regulations to control the illegitimate practices of businesses. Regulatory forces ensure that no single corporation dominates the business sphere thus prevents monopoly. The anti-competitive business practices, unethical and illegal policies of corporations are regulated via global rules and regulations. Besides that, norms such as corporate social responsibility laws promote the social participation of companies to ensure the sustainable progress of society/nation/world.
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